7 Types of Keywords to Optimize for High SEO Rankings

Marketing on July 4, 2016 SEO-Optimized-Keywords

Keywords are the most important SEO element for every search engine, they are what search strings are matched against. Choosing the right keyword is the most crucial and first step to search engine optimization. Knowing which terms to target and how to target them can either produce great results or end in a flop.

Defining and categorizing keywords help you in link outreach and building community online. Here are some specific seven types of keywords which are extensively used in SEO strategies.

1) Market-defining keywords: These keywords are those terms and phrases that your potential audience uses while discussing your industry. These terms are critical in your on-page optimization and can help you develop some great content for your website.

2) Customer-defining keywords: SEO is much more than just research, it’s about creating a connection. The customer-defining keywords will help connect you with those customers who are looking for your product or service and make you create better content, build more appropriate links and more authentic connections online.

3) Product-keywords: Product keywords describe you what you sell. While listing these keywords, be specific. Like if you are selling the product of some particular brand, use the brand name along with your keywords. These keywords help you create more targeted content for your blog.

4) Industry thought leaders: These keywords are individuals or groups within your market segment that are popular and set the tone in the market. While these keywords are not in the home title tag, they will help you uncover PR and more interview opportunities to draw high traffic to your website.

5) Company Competing names: Using competing company names make you able to see who has covered your competition in the news. On forums and blogs. This will give you a better idea to find out what you are up against.

6) Related vertical keywords: These keywords can help you “cross-pollinate” your link outreach and community-building efforts. These related keyword niches help you to expand your message to others who may be interested and want to know more about you.

7) Geo-targeted keywords: These keywords are the main factor for your local SEO rankings. When doing research on these specific terms, don’t just stick to your town or city. You can also expand your territory to include neighboring areas to capture an even more targeted segment.

Conclusion: When it comes to finding and using new keywords for your SEO, the biggest advice is to keep searching. The more you search, the more you will uncover. These business-specific keywords will help you to build a community that will drive your website in the right direction.